For owners

Stronger returns, beautifully handled.

You keep ownership, flexibility and full visibility. We take care of the furnishing, pricing, hosting, housekeeping and reporting.

The program

Everything a luxury home needs, under one roof.

01

Furniture & Decor Setup

Complete design and installation. Furnishing, styling and staging a home so it photographs and reviews like a luxury property from day one.

02

Influencer Stays

Curated creator stays that put the property in front of a high-intent audience and build a content library the listing keeps using.

03

Dedicated Revenue Manager

A named revenue manager owns your calendar. Competitive, demand-based pricing adjusted continuously, not a set-and-forget rate.

04

Five-Star Guest Care

Superhost-level hosting with an average five-minute response time, screened guests and on-the-ground support through every stay.

05

Owner Portal

Your own login: live bookings, revenue and calendar visibility whenever you want it. No waiting for someone to answer an email.

06

Monthly Statements

Clear monthly owner statements showing exactly what the property earned and what it cost. No surprises, no black boxes.

Short-term with Sora vs a long-term lease

Why owners make the switch.

 Long-term leaseManaged by Sora
Use of your own homeNone for the length of the leaseBlock the calendar whenever you want
PricingFixed for 12 monthsAdjusted continuously by a dedicated revenue manager
Condition of the propertySeen at move-outCleaned and inspected between every stay
VisibilityA rent deposit once a monthOwner portal plus a monthly statement
FurnishingTenant'sDesigned and installed by us
UpsideCapped at the lease ratePeak demand captured, +60% ROI delivered for an owner
A well-run short-term rental outperforms a long-term lease, without locking your home away for a year at a time.

Owners who move from months-long tenancies to a professionally managed Sora program earn more per year and keep the flexibility to use the property whenever they want it.

Run the numbers

What a long-term lease costs you.

Move the slider to the monthly rent your home would fetch on a long-term lease. We show what the same home does under short-term management with Sora, using the performance multiple our portfolio delivers.

$16,000
2.5×
Long-term, per year
$176,000
11 months collected, one month vacant
Short-term with Sora
$480,000
Full year, priced to demand
Difference over 5 years
$1,520,000
And you keep the use of your home

A long-term lease is fixed for twelve months and typically sits vacant between tenants, so we count eleven months of rent. Short-term figures are gross revenue before management fees, operating costs and taxes. This is a comparison tool, not a projection for your property. Ask us for an estimate built on your address and your calendar.

The technology behind every stay
AirbnbVrboBooking.comGuestyBreezewayPriceLabsConduitStripe
How it works

Four steps from empty to earning.

01

Assessment

We look at the home, the market and the comps, then give you a revenue projection and a setup cost. No pitch deck full of averages.

02

Design & Setup

Furniture, decor, styling, photography and listing build. We take the home from empty to guest-ready.

03

Launch

Listed across the major channels with pricing set by your revenue manager, and a launch push to get the first reviews fast.

04

Operate & Report

Hosting, cleaning, maintenance and concierge run day to day. You get a portal login and a monthly statement.

Questions owners ask

Straight answers.

Can I still use the property myself?

Yes. Block the dates in your portal and the calendar closes. That flexibility is the main reason owners choose this over a lease.

Who pays for the furniture and decor?

The owner owns the furnishings. We handle design, sourcing, installation and styling, and quote the package before anything is bought.

How do I know what the property is actually earning?

Two ways. Live bookings and revenue in your owner portal, and a monthly statement showing gross revenue, fees and net to you.

What happens if something breaks at 11pm?

Our team handles it. Guests contact us, not you. Average response time across our stays is five minutes.

How many homes do you take on?

Deliberately few. We would rather run a small portfolio at the top of the market than a large one at the average.

Guest reviews

What guests say about our homes.

Verified Airbnb reviews from our homes. Nothing here is written by us.

★★★★★

“This is by far the best Airbnb we have ever stayed at! Everything was exactly as shown in the photos. The house is absolutely beautiful, clean, comfortable, and even better than we expected.”

Patty
Taichung City
Golden Hour View
★★★★★

“We stay in a lot of BNBs and this one is #1. The location, the home, the host, were all perfect!”

Deborah
Corpus Christi, TX
Golden Hour View
★★★★★

“The house was exactly as described: very clean, spacious, comfortable with an excellent location. All communication had a quick response and they were flexible with requests.”

Nancy
San Antonio, TX
Golden Hour View
Owner inquiry

Let's see what your property could earn.

Send us the address and we'll come back with projected annual revenue, what setup would cost and how it compares to what the home is doing today.

Inquiries go straight to the Sora team. We reply the same day.